Launch a Startup

Launch a Startup

Take the first step on your startup journey, or take your existing business to the next level.

Overview

Starting a company is hard in the best of times. Starting one today might seem downright impossible. It's not. Era-defining businesses like Instagram, Slack, and Uber were all born into down economies. And even as the world turns upside-down, new opportunities are emerging for smart entrepreneurs. In this course, Reddit’s Alexis Ohanian, Everlane’s Michael Preysman, and a team of Silicon Valley experts teach you how to responsibly prepare for the possibilities and challenges of building your own company. They’ll walk you through the steps of launching a high-growth startup and provide you with winning strategies for drafting your business plan, securing funding, developing your product, and much more.

You'll learn how to:

Generate business ideas
Evaluate competitors
Draft a business plan
Build and test your product
Get user feedback
Find a co-founder
Build your brand
Grow your community
Market on a shoestring
Incorporate your company
Hire a lawyer
Build a winning team
Foster your company culture
Identify investors
Raise capital
Be an effective leader

What you'll get

  • 6+ hours of audio lessons

    Everything you need to know to start growing your startup.

  • Companion e-textbook

    When listening isn’t an option, dig into this text-based PDF.

  • Curated resources

    Save time searching. We’ve collected the best founder-friendly resources for you.

  • Private Slack community

    Connect with other founders on their startup journey.

  • Lesson summaries

    Be reminded of the key things you’ve learned via email.

  • Startup tools

    The spreadsheets, agreements, and decks you need to launch your startup.

  • Free domain name

    Claim your startup’s corner of the internet with a free domain from Name.com.

  • Glossary of terms

    Get up to speed on startup and tech terms.

Experts in this course

  • Alexis Ohanian
    Alexis Ohanian is the co-founder of Reddit, one of the world’s most influential websites. He’s also the co-founder of Initialized Capital, a VC firm with investments in companies like Instacart and Coinbase.
  • Michael Preysman
    Michael Preysman is the founder and CEO of Everlane, the hugely popular fashion retailer that has legacy brands like J. Crew and Banana Republic playing defense.
  • Eddy Lu
    Eddy Lu is the co-founder of GOAT, the sneaker marketplace that raised $100M from Foot Locker in 2019.
  • Éva Goicochea
    Éva Goicochea is the co-founder and CEO of Maude, a modern sex essentials company touted by Vogue that’s reframing the conversation around sex.
  • Ben Jacobs
    Ben Jacobs is the co-founder of Whistle, a pet tech company known as the “Fitbit for dogs” that was acquired for more than $100M by Mars Petcare.
  • Tracy Lawrence
    Tracy Lawrence is the co-founder and CEO of Chewse, a food catering company that’s raised more than $30M while building a unique and widely-admired company culture.
  • Greg Bettinelli
    Greg Bettinelli is a Partner at Upfront Ventures, LA’s most prolific venture capital firm. Upfront portfolio companies include Bird, Ring, and FabFitFun, just to name a few.
  • Peter Werner
    Peter Werner is a partner at Cooley LLP, one of Silicon Valley’s go-to law firms. Peter has worked with hundreds of startups, including Allbirds, Opendoor, and Salesforce.
  • Nancy Miller
    Nancy Miller is an editorial director at Pop-Up Magazine Productions, former senior editor at WIRED, and former editorial director at Fast Company.

Lessons

  • 01
    Meet your new mentor
    Get to know course guide Alexis Ohanian and learn why he’s driven to support startup founders.
  • 02
    About this course
    Meet the Knowable team and learn why they created this course.
  • 03
    Are you founder material?
    Learn what makes a successful founder and confront your fears about starting a business.
  • 04
    High-growth startups
    Learn the unique characteristics of high-growth startups.
  • 05
    Your idea
    Learn to generate and evaluate business ideas.
  • 06
    Competitive analysis
    Learn to identify and evaluate competitors to better understand your market.
  • 07
    What if you can't code?
    Learn why coding skills aren’t required to build a startup.
  • 08
    Lean startup method
    Learn the proven method for agile startup business planning.
  • 09
    MVP
    Learn the customer-focused process for developing your product.
  • 10
    Co-founders
    Learn how to find a co-founder and divide ownership.
  • 11
    Going full time
    Learn why you should probably wait before going all in on your business.
  • 12
    Brand
    Learn the basics of brand building, including naming and identity design.
  • 13
    Marketing and community
    Learn why your user community is your most valuable marketing asset.
  • 14
    Incorporation and legal
    Learn the fundamentals of incorporation and startup law.
  • 15
    Team and culture
    Learn why hiring is your most important job.
  • 16
    Fundraising and venture capital
    Learn to connect with investors and win them over.
  • 17
    Self-care
    Learn to navigate the personal challenges of being a founder.
  • 18
    The road ahead
    Reflections on the founder’s journey from Alexis Ohanian.
  • I am a fashion designer trained in design and production, and Knowable strongly stands out among the many online courses I have taken to make up for my lack of business experience. Industry experts share their invaluable insight on a wide range of topics such as venture capital and the Lean Startup Method in a thorough yet concise manner. The course is accompanied by the best resources, like sample legal agreements and a workbook with useful recommended reading. Although I finished the course, I still relisten to lessons and revisit the extra material as I continue to build my startup.
    Jody Lee
  • I’m a web developer working on a startup in the marketing space and my goal is to get into YCombinator. I’ve taken the online YC course as well, but still got a lot of value out of this! I loved that I could listen to the Knowable course on the train and really get immersed in the lessons. I shared this course with my co-founder as well — the bring-a-friend-along feature is a thoughtful touch.
    Surfield T.
  • I’m a working parent with two young kids, so I don't have a lot of free time, but that doesn't mean I want to give up learning. I was attracted to Knowable's startup course because it can help me stay up to date on the latest thinking in entrepreneurship, even while I'm on the go. I'm eager to learn from other business leaders who are taking advantage of the latest technology and mindsets, and being outside of a major tech hub makes that difficult. I'm really impressed by the caliber of founders and experts in this course, and am excited to apply the learnings to my new business.
    Rubi D.
  • Even though I had some entrepreneurial preparation in school, I wish I would have taken this course earlier! It would have accelerated momentum for our startup. Learning from actual entrepreneurs is so valuable, the course was easy to digest, yet also really actionable. I especially enjoyed the legal section... it made the whole legal process so much clearer and less daunting. I listened to the whole thing in just four days!
    Nico R.
  • I’m a biomedical engineer working on deploying AI for virtual chemistry analysis, but when it comes to startups I feel like I have a ton to learn. Even though I’ve read some books on startups, I liked that I could listen to this course while I was out walking, and hear from founders at all stages about the various facets of building a successful company. The summaries at the end of each lesson are really useful, and I like that there are multiple voices in each lesson to keep them engaging. I’ve already shared the course with my co-founder and others.
    Patrick C.
  • I really enjoyed every part of the course and I especially loved how after listening to each lesson I got an email with summaries and next steps. Having the course delivered through audio was spectacular. As a busy entrepreneur, I need to find ways to maximize my time in order to improve my knowledge base, and it was great to be able to learn while driving. Podcasts are great, but they're too fragmented and unstructured to give you an A to Z overview. This is a really valuable course and I'm happily sharing it with all the other founders I know.
    Bonnie G.
  • At first, I was skeptical of the price, but I decided to try the course because of the moneyback guarantee...I'm really glad I did. This is really valuable and actionable! As a software engineer in India working on a new bootstrapped startup -- Radiofy -- I loved getting the whole perspective on the startup journey from credible founders and experts, and I've already shared the course with my teammate.
    Atul S.
  • "Udacity, Udemy, LinkedIn Learning... I've tried pretty much every e-learning platform out there, and Knowable is by far the best for being able to learn on the go. The content is superb and I particularly love the interview-style learning, and the follow up email summaries. It was a pleasure being able to learn during my commute and while I was at the gym, and I'm looking forward to trying more courses from Knowable!"
    Brian S.
  • I host a podcast, build applications and consult businesses with their tech solutions. I love audiobooks and podcasts. However, they don’t have the same focus and structure as Knowable. The courses are easy to follow and provide valuable feedback from experts in the field. I love the “Launch a Startup” course and hearing from the CEO of GOAT was very cool! As the library grows, I see many opportunities to continue to build my skill set as well as learn about resources that can help me in my daily business. I am very happy to have found Knowable and huge advocate of their product.
    Caleb K.
  • This startup course is a fantastic source of knowledge for anyone trying to build their business. A group of friends and I just started an architecture studio, and although our endeavor isn’t a traditional startup, this course helped us fill in the gaps on how to advance our company, helped us understand what to focus on, and made clear how to organize ourselves. The Knowable team did an excellent job of creating an insightful, comprehensive, and easy to understand program with teachings from incredible entrepreneurs and great resources to build on.
    Pablo Gualde
  • I’ve listened to numerous podcasts and read multiple books including “Lean Startup” and never once has any of them remained true by simply mentioning that taking the leap without considering your financial circumstances is important. I commend Knowable for being realistic with their listeners as they removed the “guilt” I’ve had for so many years as I’ve tested different ideas along with balancing my own personal financial situation. I must say that it has been freeing to listen to it all.
    Kedar Wilson
  • Knowable is new age learning at its best. I’m currently listening to the Entrepreneurship course where well-known startup founders who have started their own extremely successful businesses are telling their stories of success and hard lessoned learned. Knowable gives you the opportunity to learn from experts who have done what you're trying to do, and get valuable advice from the source. I highly recommend these courses to anyone who wants to further their education and gain insight in a convenient and useful way.
    Steph Moyal

Why Knowable?

  • Insider insight from industry experts

  • Mobile-friendly, audio-first

  • New courses added every week

  • Wide variety of course topics

What people are saying

  • Jody Lee
    I am a fashion designer trained in design and production, and Knowable strongly stands out among the many online courses I have taken to make up for my lack of business experience. Industry experts share their invaluable insight on a wide range of topics such as venture capital and the Lean Startup Method in a thorough yet concise manner. The course is accompanied by the best resources, like sample legal agreements and a workbook with useful recommended reading. Although I finished the course, I still relisten to lessons and revisit the extra material as I continue to build my startup.
  • Surfield T.
    I’m a web developer working on a startup in the marketing space and my goal is to get into YCombinator. I’ve taken the online YC course as well, but still got a lot of value out of this! I loved that I could listen to the Knowable course on the train and really get immersed in the lessons. I shared this course with my co-founder as well — the bring-a-friend-along feature is a thoughtful touch.
  • Rubi D.
    I’m a working parent with two young kids, so I don't have a lot of free time, but that doesn't mean I want to give up learning. I was attracted to Knowable's startup course because it can help me stay up to date on the latest thinking in entrepreneurship, even while I'm on the go. I'm eager to learn from other business leaders who are taking advantage of the latest technology and mindsets, and being outside of a major tech hub makes that difficult. I'm really impressed by the caliber of founders and experts in this course, and am excited to apply the learnings to my new business.
  • Nico R.
    Even though I had some entrepreneurial preparation in school, I wish I would have taken this course earlier! It would have accelerated momentum for our startup. Learning from actual entrepreneurs is so valuable, the course was easy to digest, yet also really actionable. I especially enjoyed the legal section... it made the whole legal process so much clearer and less daunting. I listened to the whole thing in just four days!
  • Patrick C.
    I’m a biomedical engineer working on deploying AI for virtual chemistry analysis, but when it comes to startups I feel like I have a ton to learn. Even though I’ve read some books on startups, I liked that I could listen to this course while I was out walking, and hear from founders at all stages about the various facets of building a successful company. The summaries at the end of each lesson are really useful, and I like that there are multiple voices in each lesson to keep them engaging. I’ve already shared the course with my co-founder and others.
  • Bonnie G.
    I really enjoyed every part of the course and I especially loved how after listening to each lesson I got an email with summaries and next steps. Having the course delivered through audio was spectacular. As a busy entrepreneur, I need to find ways to maximize my time in order to improve my knowledge base, and it was great to be able to learn while driving. Podcasts are great, but they're too fragmented and unstructured to give you an A to Z overview. This is a really valuable course and I'm happily sharing it with all the other founders I know.
  • Atul S.
    At first, I was skeptical of the price, but I decided to try the course because of the moneyback guarantee...I'm really glad I did. This is really valuable and actionable! As a software engineer in India working on a new bootstrapped startup -- Radiofy -- I loved getting the whole perspective on the startup journey from credible founders and experts, and I've already shared the course with my teammate.
  • Brian S.
    "Udacity, Udemy, LinkedIn Learning... I've tried pretty much every e-learning platform out there, and Knowable is by far the best for being able to learn on the go. The content is superb and I particularly love the interview-style learning, and the follow up email summaries. It was a pleasure being able to learn during my commute and while I was at the gym, and I'm looking forward to trying more courses from Knowable!"
  • Caleb K.
    I host a podcast, build applications and consult businesses with their tech solutions. I love audiobooks and podcasts. However, they don’t have the same focus and structure as Knowable. The courses are easy to follow and provide valuable feedback from experts in the field. I love the “Launch a Startup” course and hearing from the CEO of GOAT was very cool! As the library grows, I see many opportunities to continue to build my skill set as well as learn about resources that can help me in my daily business. I am very happy to have found Knowable and huge advocate of their product.
  • Pablo Gualde
    This startup course is a fantastic source of knowledge for anyone trying to build their business. A group of friends and I just started an architecture studio, and although our endeavor isn’t a traditional startup, this course helped us fill in the gaps on how to advance our company, helped us understand what to focus on, and made clear how to organize ourselves. The Knowable team did an excellent job of creating an insightful, comprehensive, and easy to understand program with teachings from incredible entrepreneurs and great resources to build on.
  • Kedar Wilson
    I’ve listened to numerous podcasts and read multiple books including “Lean Startup” and never once has any of them remained true by simply mentioning that taking the leap without considering your financial circumstances is important. I commend Knowable for being realistic with their listeners as they removed the “guilt” I’ve had for so many years as I’ve tested different ideas along with balancing my own personal financial situation. I must say that it has been freeing to listen to it all.
  • Steph Moyal
    Knowable is new age learning at its best. I’m currently listening to the Entrepreneurship course where well-known startup founders who have started their own extremely successful businesses are telling their stories of success and hard lessoned learned. Knowable gives you the opportunity to learn from experts who have done what you're trying to do, and get valuable advice from the source. I highly recommend these courses to anyone who wants to further their education and gain insight in a convenient and useful way.

Satisfaction
guaranteed

We're confident that you'll love learning with Knowable. If you're not completely satisfied, we’ll refund you within 14 days of purchase.