You'll learn how to:
What you'll get
- 4 hours of audio lessons
Everything you need to know to get your podcast started right.
- Companion e-textbook
When listening isn’t an option, dig into this text-based PDF.
- Curated resources
Save time searching. We’ve collected the best podcasting resources for you.
- Glossary of terms
Get up to speed on the latest podcast industry terms.
- Lesson summaries
Be reminded of the key things you’ve learned via email.
- Q&A with experts
Ask questions and get answers from the course experts.
Experts in this course
- Paul ScheerPaul Scheer is an actor, comedian, writer, director, and producer. He is also the Host and Creator of the popular podcasts How Did This Get Made? and Unspooled.
- Jillian WeinbergerJillian Weinberger is a Senior Audio Producer at Vox, where she helped launch The Impact. She previously produced podcasts at WNYC and Reveal.
- Adam SachsAdam Sachs is the COO of Conan O’Brien’s Team Coco. He was previously the CEO of Midroll Media, parent company of Stitcher, Earwolf, and Midroll, and the VP of Digital Audio at the EW Scripps Company. He is also an Advisor to the Obamas’ Higher Ground Audio and sits on the Advisory Board at Northwestern's Masters in Sound Arts and Industries program.
- Sonal ChokshiSonal Chokshi is the Editor in Chief at Andreesen Horowitz and host of the popular business and technology-themed a16z Podcast. She was previously a Senior Editor at WIRED Opinion.
- Rob ByersRob Byers is Director of Broadcast and Media Operations at Minnesota Public Radio | American Public Media, where he has contributed to Pulitzer and Peabody-awarded projects. He is also the Mix Engineer for the popular podcast Criminal and previously led audio production training at NPR.
- John AsanteJohn Asante is the Managing Producer at Neon Hum Media, a former Senior Producer at Stitcher, and a former producer on WNYC’s The Takeaway, as well as NPR’s Ask Me Another and Talk of the Nation. He’s also the creator and host of the music-themed podcast Play it Back.
- Michael MayMichael May is Senior Producer of the NPR Story Lab, a radio instructor at the Salt Institute for Documentary Studies, and the recipient of two Edward R. Murrow Awards for excellence in broadcasting.
- Amanda McLoughlinAmanda McLoughlin is the founder and CEO of Multitude, an independent podcast collective and production studio in New York City. Her career is dedicated to helping other creators make a living by making great stuff online.
- Ashley CleekAshley Cleek has reported and produced pieces for NPR, PRI, Reveal, and Latino USA and has produced serialized podcasts for CBS, Neon Hum, and others. She also teaches radio at the Salt Institute for Documentary Studies.
- Jeff EmtmanJeff Emtman is the creator of KCRW’s Here Be Monsters, a popular, long-running podcast exploring fear and the unknown.
- Mark PagánMark Pagán is Project Manager of the Google Podcasts creator program at PRX and the producer and host of the podcast Other Men Need Help.
- Mikaela GrossAttorney at Cowan, DeBaets, Abrahams, and Sheppard LLP specializing in media and podcasting.
- Brad ListiKnowable Executive Producer, Host of the Otherppl with Brad Listi podcast.
- Jonathan HirschJonathan Hirsch is the founder of Neon Hum Media, a Los Angeles-based audio production company that works with top media brands like Spotify, NBC, and The Ringer. He’s also a recipient of the Edward R. Murrow Award for excellence in broadcasting.
- 01PrologueHear a preview of the lessons you’ll learn from our team of audio industry experts.
- 02About This CourseGet to know host Jonathan Hirsch and learn why he wants to help you tell audio stories.
- 03Comparing FormatsLearn the basic podcast formats and how to decide which one is for you.
- 04Finding Your NicheLearn how to develop a unique vision for your show.
- 05Documentary StorytellingLearn how to turn your idea into a narrative or documentary podcast.
- 06Recording Your AudioLearn which equipment you’ll need and how to make your audio sound great.
- 07InterviewingLearn the best practices for getting the most out of your guests.
- 08Writing for AudioLearn how to write for the ear.
- 09Hosting and Recording Your Podcast NarrationLearn to sound pitch-perfect when recording narration.
- 10Post-production: Editing and MixingLearn how to increase your show’s production value through editing and mixing.
- 11Preparing for LaunchLearn how to create an RSS feed and publish your show on the major podcast platforms.
- 12Your AudienceLearn how to engage and grow your audience.
- 13PromotionLearn how to expose your show to new listeners.
- 14Podcasting for Your Small BusinessLearn how to use podcasts as a marketing tool — without alienating your audience.
- 15Monetizing Your PodcastLearn how to make money from sponsors and fans.
- 16Media Ethics and LawLearn the legal issues related to podcasting, including copyright law and booking guests.
- 17Developing Your Podcast Over TimeLearn how to grow and sustain your podcast over time.
- 18What's NextWhat to expect as the industry evolves.
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