Start a Podcast

The complete audio playbook for podcasters.


Audio industry leaders from NPR, Vox, RadioPublic, Stitcher, and more share their wisdom and teach you how to create a podcast that listeners will love.

You'll learn how to:

Develop your idea
Choose the right format
Select the best equipment
Record high-quality audio
Synchronize remote interviews
Narrate over tape
Write ear-catching scripts
Conduct compelling interviews
Edit and mix tape
Publish and distribute your show
Find an audience
Build a production team
Grow a community
Make money from sponsors and fans
Avoid burnout
Sustain your show over time

What you'll get

  • 4 hours of audio lessons

    Everything you need to know to get your podcast started right.

  • Companion e-textbook

    When listening isn’t an option, dig into this text-based PDF.

  • Curated resources

    Save time searching. We’ve collected the best podcasting resources for you.

  • Glossary of terms

    Get up to speed on the latest podcast industry terms.

  • Lesson summaries

    Be reminded of the key things you’ve learned via email.

  • Q&A with experts

    Ask questions and get answers from the course experts.

Experts in this course

  • Paul Scheer
    Paul Scheer is an actor, comedian, writer, director, and producer. He is also the Host and Creator of the popular podcasts How Did This Get Made? and Unspooled.
  • Jillian Weinberger
    Jillian Weinberger is a Senior Audio Producer at Vox, where she helped launch The Impact. She previously produced podcasts at WNYC and Reveal.
  • Adam Sachs
    Adam Sachs is the COO of Conan O’Brien’s Team Coco. He was previously the CEO of Midroll Media, parent company of Stitcher, Earwolf, and Midroll, and the VP of Digital Audio at the EW Scripps Company. He is also an Advisor to the Obamas’ Higher Ground Audio and sits on the Advisory Board at Northwestern's Masters in Sound Arts and Industries program.
  • Sonal Chokshi
    Sonal Chokshi is the Editor in Chief at Andreesen Horowitz and host of the popular business and technology-themed a16z Podcast. She was previously a Senior Editor at WIRED Opinion.
  • Rob Byers
    Rob Byers is Director of Broadcast and Media Operations at Minnesota Public Radio | American Public Media, where he has contributed to Pulitzer and Peabody-awarded projects. He is also the Mix Engineer for the popular podcast Criminal and previously led audio production training at NPR.
  • John Asante
    John Asante is the Managing Producer at Neon Hum Media, a former Senior Producer at Stitcher, and a former producer on WNYC’s The Takeaway, as well as NPR’s Ask Me Another and Talk of the Nation. He’s also the creator and host of the music-themed podcast Play it Back.
  • Michael May
    Michael May is Senior Producer of the NPR Story Lab, a radio instructor at the Salt Institute for Documentary Studies, and the recipient of two Edward R. Murrow Awards for excellence in broadcasting.
  • Amanda McLoughlin
    Amanda McLoughlin is the founder and CEO of Multitude, an independent podcast collective and production studio in New York City. Her career is dedicated to helping other creators make a living by making great stuff online.
  • Ashley Cleek
    Ashley Cleek has reported and produced pieces for NPR, PRI, Reveal, and Latino USA and has produced serialized podcasts for CBS, Neon Hum, and others. She also teaches radio at the Salt Institute for Documentary Studies.
  • Jeff Emtman
    Jeff Emtman is the creator of KCRW’s Here Be Monsters, a popular, long-running podcast exploring fear and the unknown.
  • Mark Pagán
    Mark Pagán is Project Manager of the Google Podcasts creator program at PRX and the producer and host of the podcast Other Men Need Help.
  • Mikaela Gross
    Attorney at Cowan, DeBaets, Abrahams, and Sheppard LLP specializing in media and podcasting.
  • Brad Listi
    Knowable Executive Producer, Host of the Otherppl with Brad Listi podcast.
  • Jonathan Hirsch
    Jonathan Hirsch is the founder of Neon Hum Media, a Los Angeles-based audio production company that works with top media brands like Spotify, NBC, and The Ringer. He’s also a recipient of the Edward R. Murrow Award for excellence in broadcasting.

Lesson plan

  • 01
    Hear a preview of the lessons you’ll learn from our team of audio industry experts.
  • 02
    About This Course
    Get to know host Jonathan Hirsch and learn why he wants to help you tell audio stories.
  • 03
    Comparing Formats
    Learn the basic podcast formats and how to decide which one is for you.
  • 04
    Finding Your Niche
    Learn how to develop a unique vision for your show.
  • 05
    Documentary Storytelling
    Learn how to turn your idea into a narrative or documentary podcast.
  • 06
    Recording Your Audio
    Learn which equipment you’ll need and how to make your audio sound great.
  • 07
    Learn the best practices for getting the most out of your guests.
  • 08
    Writing for Audio
    Learn how to write for the ear.
  • 09
    Hosting and Recording Your Podcast Narration
    Learn to sound pitch-perfect when recording narration.
  • 10
    Post-production: Editing and Mixing
    Learn how to increase your show’s production value through editing and mixing.
  • 11
    Preparing for Launch
    Learn how to create an RSS feed and publish your show on the major podcast platforms.
  • 12
    Your Audience
    Learn how to engage and grow your audience.
  • 13
    Learn how to expose your show to new listeners.
  • 14
    Podcasting for Your Small Business
    Learn how to use podcasts as a marketing tool — without alienating your audience.
  • 15
    Monetizing Your Podcast
    Learn how to make money from sponsors and fans.
  • 16
    Media Ethics and Law
    Learn the legal issues related to podcasting, including copyright law and booking guests.
  • 17
    Developing Your Podcast Over Time
    Learn how to grow and sustain your podcast over time.
  • 18
    What's Next
    What to expect as the industry evolves.

Invite a friend, free.

Know someone who’d love to take this course too? When you buy a course, you can invite a friend to take the course with you for free.

$49 per member
100% satisfaction guarantee
Free invite for a friend

4 hours of audio lessons
Companion e-textbook
Curated resources
Glossary of terms
Lesson summaries
Q&A with experts

Why Knowable?

Experience a better way to learn — screen-free, pressure-free, self-paced audio courses. Go deeper with carefully curated supplemental resources, workbooks, and exercises. Ask questions and connect with the course leaders.

  • Listen to our audio courses anywhere, anytime

  • Fact-checked research from credible, reliable sources

  • Connect with course leaders and ask questions

  • World-class support team committed to your success

What people are saying

  • Knowable’s course gave me a solid foundation on how to start a podcast – I recommend it for anyone looking to get expert-led education on the go. In just a few days of listening the course has already paid for itself and I’ve found myself diving back in to specific lessons to help me prep for interviewing subjects for my podcast.
    Derrick F., Los Angeles

100% satisfaction guaranteed

We're confident that you'll love learning with Knowable. If you're not completely satisfied, we’ll refund you within 14 days.